I wholeheartedly agree with all of these, but to add to #2 (which honestly bums me out), I would say that the realization of the clinical downsides of Ozempic is going to come at us HARD and FAST. Possibly even in 2024. Yes, there will be this newfound enthusiasm for thinness, and people will still be seeking prescriptions in droves, but I think that the controversies surrounding it will include more than just the price/beauty standards discussion. With this many people jumping on the Ozempic bandwagon at once, there is no way that we won't be learning about some negative side effects very soon.
Tell me more about your prediction for the big focus on uncertainty this year! As a futurist my bread and butter is uncertainty; getting people comfortable with it, mitigating it, or leaning into it. While we advocate for an Explorer mindset ("let's explore possibilities with an open mind"), we can't ignore that most people HATE uncertainty. It may benefit us, but like other uncomfortable yet beneficial things (hello, gym), people try to avoid it at all costs. I'd argue that uncertainty often leads people to seek authoritative leaders, crave strong opinions, and grasp for control rather than embracing and sitting with it. I'd also love to noodle on what you think will drive uncertainty this year- the turning point, if you will- I think it'll be key to how things unfold!
I wholeheartedly agree with all of these, but to add to #2 (which honestly bums me out), I would say that the realization of the clinical downsides of Ozempic is going to come at us HARD and FAST. Possibly even in 2024. Yes, there will be this newfound enthusiasm for thinness, and people will still be seeking prescriptions in droves, but I think that the controversies surrounding it will include more than just the price/beauty standards discussion. With this many people jumping on the Ozempic bandwagon at once, there is no way that we won't be learning about some negative side effects very soon.
Tell me more about your prediction for the big focus on uncertainty this year! As a futurist my bread and butter is uncertainty; getting people comfortable with it, mitigating it, or leaning into it. While we advocate for an Explorer mindset ("let's explore possibilities with an open mind"), we can't ignore that most people HATE uncertainty. It may benefit us, but like other uncomfortable yet beneficial things (hello, gym), people try to avoid it at all costs. I'd argue that uncertainty often leads people to seek authoritative leaders, crave strong opinions, and grasp for control rather than embracing and sitting with it. I'd also love to noodle on what you think will drive uncertainty this year- the turning point, if you will- I think it'll be key to how things unfold!