The Super Bowl, Big Brands, and Managing the Competition
A Mini MBA on Porter's Five Forces and what to do when the competition tries to eat your lunch.
I work in advertising, and the Super Bowl is our Big Moment. It’s like Oscars season, with the entire industry jockeying around before, during and after the game to lodge themselves deep in the psyche of the country, the culture, or at least one consumer.
In prior years, I’ve done reviews of the ads that hit the airwaves to glean some bit of the zeitgei…
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