Welcome to the Framing newsletter from Frame Strategy, a marketing consultancy run by me, Anita Schillhorn van Veen.
I share thinking about culture, marketing, and strategy. I’ll often add a sprinkle of social impact, notably sustainability and diversity.
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A little more about me
I’ve spent over a decade in advertising, advising everything from Fortune 500s to small businesses on their marketing and advertising strategy.
Before I landed in the world of Mad Men, I was a nonprofit communications professional, developing campaigns and initiatives for human rights, immigrant and Asian American rights, and mental health.
I also write the occasional post for the newsletter Why Is This Interesting?
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