I spent the last few days doing shop-alongs and consumer immersions--intensive forms of qualitative research where you spend time in people’s homes and on their shopping journeys. As you can imagine, the pandemic squashed this kind of research for the last couple of years. So for me it was exhilarating, as a person who prizes qualitative research, to s…
Keep reading with a 7-day free trial
Subscribe to Framing to keep reading this post and get 7 days of free access to the full post archives.